Storing:
We roast our coffee in small batches to ensure that you get the freshest coffee possible. Protect your coffee from absorbing the odors of other foods and oxidation by storing it in an airtight container. Coffee, like any other consumable, will stay fresh longer if you keep it in a cool, dry place. Whole bean coffee has less surface area exposed to the air than ground coffee. Since air degrades the flavor of coffee, grind the coffee just before you plan to use it and begin the brewing process with cold water and clean equipment.

Grinding:
Always use the correct grind for the particular brewing method you have chosen. Often if your coffee is bitter and overly strong, the coffee is too fine or you have used too much coffee. If the brew lacks flavor or strength, it is likely that the grind is too course, or you have used too little coffee. The grind of the coffee should be adjusted to the type of brewing equipment being used. Generally speaking, the faster the brewing method, the finer the grind.

Amounts:
Start off by experimenting with the amounts used to brew your coffee. A good starting point is two level Tablespoons per six ounces of cold water. Once you have found that perfect amount, always measure and never guess!

Enjoy Immediately:
Coffee should be consumed for enjoyment immediately after brewing. Air oxidizes the brew and changes the flavor profile acerbic soon after the initial process is complete. To best enjoy your coffee, brew only as much as will be consumed within 30 minutes of brewing.